The Era of Social Billing
Expertise in billing and customer motivation helps to envision tomorrow’s world, but that is not sufficient. In today’s world we are planning prices, products and resources. To avoid congestion of demand, expensive excess capacities are deployed. When planning parameters change, it is often too late to adapt investment.
Social Billing™ involves human individuals in a control loop of sustainable resource use. The incentives offered to increase or decrease resource use aren’t set ahead of time, but are composed dynamically based on availability and customer behaviour. This creates a control loop made up by many partners.
In many industries Social Billing™ is possible today. AI will be introduced to improve the prediction how customers will react to changed incentives. This enables people to impress their behaviour on how the system works to ensure resources and investments are used well. We strengthen the ability of enterprises to create positive customer experiences at all times – with the help of their customers and partners.